I’ve used purple toning shampoos before, but didn’t really get much benefit from them until I tried this one! It REALLY WORKS!
Wow - I was blown away at how well this shampoo worked without drying my hair. I typically have to leave toning shampoos in my hair for much longer, but I don't have to for this one! Definitely a holy grail
I have found (along with my hair stylist) for this to be the best purple shampoo out there. I use it twice a week to keep the brassiness away. I use it more like a mask after regular shampooing.
Because of the pigments in this shampoo - I wear gloves when applying because it can dye hands.
It works great. It leaves my hair soft.
Makes my highlights really stand out!